Label A - Research

 

This is a sporting documentary on the football team Tottenham Hotspur, briefly shown by the players in ‘Spurs’ football kits and the ‘Spurs’ manager. The poster represents a cinematic and well edited style to feel serious and emphasise the behind-the-scenes analysis of the football team which gives a premium feel off to the user. Contrasted by the large side profile of the player known as Deli Alli, the graphic consists of a lot of negative space. Little topography shows a clean and professional style in Amazons work which is represented in a bold, uppercase writing which says, ‘ALL OR NOTHING’ and shows the associated logos which represent the filmmakers branding. The use of imagery shows a concentrated Deli Alli looking at something from a side profile, and a team photo consisting of happy players and a happy manager which ultimately shows positivity within the team. This poster also is a great representation of focusing on target audience and shows the focus on its primary audience and secondary audience. Its primary audience being football fans supporting the ‘Tottenham Hotspur’ franchise and football team. Its secondary audience however can be young adults from 16-45, which have a slight interest and knowledge of football, and casual viewers of elite sporting events.

This is the documentary on the story of Kate Del Castillo meeting one of the worlds most infamous drug lords, El Chapo. The filter of the poster is a gritty, serious style which could represent the low-quality style of cameras and equipment that was used around El Chapo’s Sinaloa Cartel. The left side is focused on the text of the documentary title and represents the big idea, which is the day that Kate Del Castillo met El Chapo. The typography the poster must take a lot of credibility in the format of the poster and how it connotates ideas such as El Chapo being a big problem within the worlds drug scene, or the fact that there was a problem in the leadup and time that Kate Del Castillo met El Chapo. In the photo, there is very little negative space, which is mainly overrun by the image and the big, white, blocky text on the left side of the poster. However, the only strong colour in the photo is the red, Netflix colour which could have been used not just for branding, but to emphasise the number of deaths he had caused in Mexico due to cartel related activity. The main target audience of the documentary is 25–55-year-olds who have an interest in the behind-the-scenes world and the in depth life of Mexico’s biggest drug lord, El Chapo.

This is a poster on the Netflix original ‘MH370 The Plane that disappeared’ The poster represents what seems to be a plane crashing or losing control in the air. However, could just be an undershot of a plane taking off. The poster is very centralised, and all text spans an equal distance on each side of the poster. There is a dark fade in the poster, mainly to connotate and show the effects on the disappearance of the plane, which has synonyms of fading away into nothingness, similarly like what the poster is doing where the dark at the bottom fades into nothingness. There is a lot of negative space which could also represent the idea of nothingness and how there is nothing left/ there, similarly to the idea that there is nothing left of the MH370 plane. The only bold colour in the poster is the Netflix logo on the bottom section of the poster, which ultimately stands out among the dull and poor colours which are implemented on the poster. Also, the motto, or text in the middle stating ‘The truth doesn’t just vanish’ also has a big effect on the poster itself, ultimately being in the centre and catching the viewers core viewing point. ‘The truth doesn’t just vanish’ has a big part in telling the story of the plane and how no one understands while being given constant information on the planes whereabouts through gps signal and other location services.